CASE STUDY: JEFFERSON HEALTH // PHILADELPHIA EAGLES

Jefferson Health and the Philadelphia Eagles partnered to create a high-energy commercial featuring Eagles legend Brandon Graham. The concept drew a powerful parallel—what the Eagles mean to Philadelphia’s sports community is what Jefferson Health means to the city’s healthcare community.

Over two days, we filmed at Jefferson Health’s Honickman Center and the NovaCare Complex, the Eagles training facility. Shooting in an active medical center and building a set in the Eagles’ practice facility during preseason came with challenges, but our production team executed a large-scale set build and moved seamlessly through the hospital to bring the vision to life.

The commercial is currently airing throughout the 2025 football season during Eagles broadcasts and game coverage—a proud collaboration between two institutions united by their dedication to the people of Philadelphia.