CASE STUDY: INSPIRA HEALTH MATERNITY

TV COMMERCIAL

  • Inspira Health came to us to create a new maternity campaign, without the help of an ad agency. To root the spot in the community, Inspira suggested shooting in a local New Jersey farmer’s market—something warm, familiar, and distinctly regional.

  • We developed the concept and script in-house, building a layered, single-take spot that follows multiple women at different stages of pregnancy—each symbolized by produce. To keep the perspective authentic, we built an all-female creative team from director to DP to talent. We transformed a closed-for-the-season farmer’s market into a vibrant location, sourcing and styling all the fruit from scratch.

  • The :06, :15, and :30-second spots will air throughout 2025, reaching expecting mothers across South Jersey. This campaign marks a bold creative move for Inspira, setting a new bar for what in-house healthcare marketing can look and feel like.

A small chalkboard sign with '7 weeks pregnant' written on it, next to a teal bucket filled with blueberries, some spilling onto a light wooden surface. The background is blurred with natural light.
A woman shopping for blueberries at a grocery store, with a digital overlay indicating her baby is the size of a blueberry at 7 weeks pregnancy.
A woman shopping for tomatoes at a farmer's market, with a sign above indicating the baby is the size of a tomato at 18 weeks pregnant.
A woman with wavy brown hair in a beige coat holding a basket of tomatoes at a grocery store, with a virtual notification or reminder floating in front of her that says 'Inspira Health OB/GYN appointment on Monday at 9 a.m., click to confirm.'
A woman shopping for produce at a farmers market, with a digital display showing her baby is the size of a watermelon at 38 weeks of pregnancy.
A small chalkboard sign reading '36 WEEKS pregnant' placed in front of a watermelon on a table.

BEHIND THE SCENES

A man standing on a ladder inside a rustic grocery store, holding a clipboard, with another person on a ladder to his right. The store has a wooden ceiling, ceiling fans, and signs for sale and apple picking in the background.
A woman with glasses and short curly hair talking to two men indoors, with one man in the foreground and another in the background, dark background with garage door.
Filmmakers filming a scene in a grocery store or farmers market, with produce on display and a produce section sign visible in the background.
Filming crew member with camera rig inside a grocery store
Group of people gathered in a restaurant or bar watching a large screen, with one person looking at their phone, in a warm, dimly lit setting.
Two men on set, one with headphones, talking in a wooden interior location, possibly a production studio or cafe, with film equipment and other people in the background.
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