Inspira Health came to us to create a new maternity campaign, without the help of an ad agency. To root the spot in the community, Inspira suggested shooting in a local New Jersey farmer’s market—something warm, familiar, and distinctly regional.

We developed the concept and script in-house, building a layered, single-take spot that follows multiple women at different stages of pregnancy—each symbolized by produce. To keep the perspective authentic, we built an all-female creative team from director to DP to talent. We transformed a closed-for-the-season farmer’s market into a vibrant location, sourcing and styling all the fruit from scratch.

The :06, :15, and :30-second spots will air throughout 2025, reaching expecting mothers across South Jersey. This campaign marks a bold creative move for Inspira, setting a new bar for what in-house healthcare marketing can look and feel like.