Case Study: AMAZON FRESH

Amazon Fresh sought to showcase outstanding employees in a documentary-style campaign, celebrating diversity and inclusion in the workplace. The goal was to highlight personal stories that reflect the company’s commitment to a supportive and inclusive work environment.

We traveled to Chicago with a nimble documentary-style crew, capturing authentic stories of Amazon Fresh employees in their workplace. Through candid interviews and dynamic visuals, we highlighted their experiences, showcasing the company’s commitment to diversity and inclusion.

The video was successfully used internally by Amazon to boost company morale and highlight workplace diversity. It also served as a recruitment tool, attracting new candidates by showcasing Amazon Fresh’s inclusive and supportive work environment.