Case Study: VISIT PHILADELPHIA // WAWA WELCOME AMERICA

In 2021, Wawa Welcome America returned during the 4th of July weekend in Philadelphia. We were tasked with creating a 30-second TV spot to welcome travelers back to the city.

Our creative challenge involved visualizing the concept of "passing the freedom" using unique and surprising locations in Philly, sparklers, and whip-pan transitions.

The impact was substantial, with an estimated 500,000 visitors flocking to Philadelphia over the holiday weekend. The spot ran for multiple years, serving as a recurring promotional tool for the Wawa Welcome America event.